Highlight board members
15.06.2022
Some nonprofit boards mistakenly think they should keep their board members out of public scrutiny. But for many nonprofits, making known who is on your board can be a simple way to build trust. Major donors will be more willing to give if they have confidence in the board. Besides listing names on a website, more trust can be gained by sharing photos and human-interest details. For example, how did they get connected to the organization? What are they passionate about in life? What do they do for a living?
Members and clients might not be especially interested in who serves on the board or what the board does, but openness about the board can help build trust. Any organization can dedicate a page on their website with information about the board members. Organizations with buildings and regular gatherings can dedicate a wall to photos and information about current board members.
